
WHAT I DO…
Creative & Art Direction
Content Strategy
Brand Marketing
Creative Production
Branding & Visual Identity
Community Amplification
Dynamic Storytelling
Who I am…
Lauren Levinger is a Creative Director & Brand Strategist working between Los Angeles & New York.
She recently held the title of Creative Lead at Girlfriend Creative where she played an integral role in reimagining and defining the visual expression & voice for the sustainable activewear brand.
Lauren offers overarching strategy, creative & production services to clients in fashion, sustainability, beauty, tech, and beyond.
She is passionate about community amplification and believes in the undeniable power of coupling compelling storytelling with dynamic imagery – constantly pushing clients outside of the box to find new ways to reach their customers.
Her career is inspired by a love of photography, art, and people.
What I make…
Recent Work/Campaigns
Creative & Art Direction
Creative & Art Direction
Art Direction
Reformation








Luv Aj Fine
Photographer: Elisabet Davidsdottir
Art Direction & Styling





Girlfriend Collective x Net-A-Porter
Photographer: Bret Lemke
Art Direction




Girlfriend Collective
“Comfort is Universal”
The “For Everyone” collection was one of the most important launches of the year–the brand’s foray into all-gender clothing. The campaign captured a unique and representative cross-section of the Girlfriend Collective community and showcased their unique personalities through an identity-centered campaign.
Photographer: Lelanie Foster
Creative & Art Direction


“Dream State”
Photography: Arianna Lago
Art Direction






“We Made It
You Make It”
Art Direction
Photography & Videography: Ben Biondo














“Put A Star On It”
Starface
Director
Co-Director: Rosanna Peng
Conceptualized and co-directed a commercial spot for pimple-positive brand, Starface
Positioning Starface as the “most fun skincare routine”



Alexander Wang
“Wang’s World”
Creative Director & Executive Producer
Launched Fashion Label, Alexander Wang’s YouTube channel.
Developed & directed original episodic franchises featuring Bella Hadid, Pete Davidson, Hailey Beiber & more