WHAT I DO…

Creative & Art Direction

Content Strategy

Brand Marketing

Creative Production

Branding & Visual Identity

Community Amplification

Dynamic Storytelling

Who I am…

 

Lauren Levinger is a Creative Director & Brand Strategist working between Los Angeles & New York.

She recently held the title of Creative Lead at Girlfriend Creative where she played an integral role in reimagining and defining the visual expression & voice for the sustainable activewear brand.

Lauren offers overarching strategy, creative & production services to clients in fashion, sustainability, beauty, tech, and beyond.

She is passionate about community amplification and believes in the undeniable power of coupling compelling storytelling with dynamic imagery – constantly pushing clients outside of the box to find new ways to reach their customers.

Her career is inspired by a love of photography, art, and people.

What I make…

Recent Work/Campaigns

Creative & Art Direction

Creative & Art Direction

Art Direction

Reformation

Luv Aj Fine

Photographer: Elisabet Davidsdottir

Art Direction & Styling

Girlfriend Collective x Net-A-Porter

Photographer: Bret Lemke

Art Direction

Girlfriend Collective

“Comfort is Universal”

The “For Everyone” collection was one of the most important launches of the year–the brand’s foray into all-gender clothing. The campaign captured a unique and representative cross-section of the Girlfriend Collective community and showcased their unique personalities through an identity-centered campaign.

Photographer: Lelanie Foster

Creative & Art Direction

“Dream State”

Photography: Arianna Lago

Art Direction

Summer RPET Homepage.png

“We Made It

You Make It”

Art Direction

Photography & Videography: Ben Biondo

“Put A Star On It”

Starface

Director

Co-Director: Rosanna Peng

Conceptualized and co-directed a commercial spot for pimple-positive brand, Starface

Positioning Starface as the “most fun skincare routine”

Alexander Wang

“Wang’s World”

Creative Director & Executive Producer

Launched Fashion Label, Alexander Wang’s YouTube channel.

Developed & directed original episodic franchises featuring Bella Hadid, Pete Davidson, Hailey Beiber & more